The short version: What the Foxtrot, operated by SyntriqIQ LLC, collects only the information you give us — like your name and email when you fill out the contact form or subscribe to the newsletter. We use it to respond to you, send you what you asked for, and run the business. We don't sell your data. We don't share it with anyone except the tools we use to run the website (listed below). You can ask us to delete your information any time.
This page is the long version with the legal details. Plain English where possible.
Who we are
What the Foxtrot ("we," "us," or "our") is a web design studio operated by SyntriqIQ LLC, a Georgia limited liability company based in Suwanee, Georgia. We serve small businesses across Gwinnett County and the broader Atlanta metro area, and operate the website whatthefoxtrot.com and the newsletter The Foxtrot Field Notes.
This Privacy Policy explains what information we collect when you use our website, contact us, or subscribe to our newsletter, and what we do with that information.
What information we collect
Information you give us directly
When you fill out our contact form, subscribe to our newsletter, or send us an email, we collect the information you provide. This typically includes:
- Your name
- Your email address
- Your phone number (if you provide it)
- Your business name and website URL (if you provide them)
- Information about your project, budget, timeline, and goals
- Any other details you choose to share with us in messages
Information collected automatically
When you visit our website, we automatically collect certain technical information, including:
- Your IP address (which gives us a general idea of where you're located, like the country or region)
- Your browser type and version
- Your device type (mobile, tablet, desktop)
- The pages you visit on our site and how long you spend on them
- The website that referred you to us (if any)
- The date and time of your visit
This information is collected through standard web server logs and analytics tools. We don't use it to identify you personally.
How we use your information
We use the information we collect to:
- Respond to your inquiries and questions
- Send you the newsletter you subscribed to
- Provide the services you've asked us to provide
- Improve our website and services based on how visitors use them
- Send important updates about our services or this policy
- Comply with legal obligations
- Detect and prevent fraud or abuse of our site
We do not use your information for any other purpose without your permission.
Tools and services we use
We use a small number of trusted third-party tools to run our website and business. Each one has its own privacy policy that describes how it handles your data.
Hostinger (web hosting)
Our website is hosted on Hostinger's servers. Hostinger may collect server-level technical information when you visit our site. Hostinger's privacy policy.
Web3Forms (contact form processing)
When you submit our contact form, the information you provide is sent through Web3Forms, which delivers it to our email inbox. Web3Forms processes form submissions but does not use your information for any other purpose. Web3Forms privacy policy.
Beehiiv (newsletter platform)
Our newsletter The Foxtrot Field Notes is delivered through Beehiiv. When you subscribe, your name and email are stored on Beehiiv's servers so that we can send you newsletter editions. Beehiiv collects basic engagement data — whether you opened an email or clicked a link — to help us understand what content readers find useful. Beehiiv's privacy policy.
Google Analytics (website usage)
We may use Google Analytics to understand how people use our website, what content is most useful, and how to improve. Google Analytics uses cookies to collect anonymous information about visitor behavior. We have configured Google Analytics to anonymize IP addresses where possible. Google's privacy policy. You can opt out of Google Analytics tracking using the Google Analytics opt-out browser add-on.
Google Fonts (typography)
Our website uses fonts served by Google Fonts. When your browser requests these fonts, Google may log the request. We use Google Fonts solely to display our chosen typography and have no control over what Google logs. Google's privacy policy.
Cookies and tracking
Cookies are small text files that websites place on your device to remember information about your visit. We use cookies for the following reasons:
- Essential cookies: needed for the site to function properly
- Analytics cookies: help us understand how visitors use the site (through Google Analytics)
- Newsletter attribution cookies: help us understand which channels bring new newsletter subscribers (through Beehiiv)
You can control or delete cookies through your browser settings. Most browsers allow you to refuse cookies entirely, accept only certain types, or be notified when a site sets a cookie. Note that disabling cookies may affect how the site works for you.
When we share your information
We do not sell, rent, or trade your personal information to anyone.
We share your information only in these limited situations:
- With service providers: the third-party tools listed above process your information on our behalf to help us run the business. They are bound by their own privacy policies and are only allowed to use your data for the specific purpose we've engaged them for.
- For legal reasons: if we are legally required to disclose information by court order, subpoena, or law enforcement request, we will comply with the legal requirement. We will challenge requests we believe to be improper.
- To protect rights and safety: if we genuinely believe disclosure is necessary to protect our rights, your safety, or the safety of others.
- If the business is sold: if SyntriqIQ LLC (the operator of What the Foxtrot) is ever acquired, merged with, or sold to another company, your information may be transferred as part of that transaction. You would be notified before any such transfer takes place.
Your rights and choices
You have the right to:
- Access: request a copy of the personal information we hold about you
- Correct: ask us to fix information that is inaccurate or incomplete
- Delete: ask us to delete your personal information from our records
- Unsubscribe: opt out of the newsletter at any time using the unsubscribe link at the bottom of every email
- Object: object to certain types of processing of your information
- Portability: request a copy of your information in a portable format
For California residents (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act and California Privacy Rights Act. These include the right to know what personal information we collect, the right to delete personal information, the right to opt out of the sale of personal information (we don't sell personal information), and the right not to be discriminated against for exercising these rights. To exercise these rights, contact us at hello@whatthefoxtrot.com.
For European Union residents (GDPR)
If you are in the European Union, you have rights under the General Data Protection Regulation. You have the right to lodge a complaint with your local data protection authority if you believe we are processing your data unlawfully.
To exercise any of these rights, email us at hello@whatthefoxtrot.com with your request. We'll respond within 30 days.
How long we keep your data
We keep your information only as long as we need it for the purposes described in this policy, or as required by law. Specifically:
- Contact form submissions: kept for as long as we may need to follow up about your inquiry, typically up to 2 years
- Newsletter subscriptions: kept until you unsubscribe
- Client records: kept for as long as our business relationship continues, plus any period required by tax and legal record-keeping obligations (typically 7 years)
- Analytics data: retained according to Google Analytics' default retention settings
You can ask us to delete your information at any time by emailing hello@whatthefoxtrot.com.
How we protect your information
We take reasonable measures to protect the information we collect from loss, theft, and unauthorized access. These include using HTTPS encryption on our website, choosing service providers with strong security practices, and limiting access to your information to people who need it to do their jobs.
That said, no method of transmitting or storing data over the internet is 100% secure. We can't guarantee absolute security, but we do our best to protect your information and respond quickly if anything goes wrong.
Children's privacy
Our services are not intended for children under 13 years old. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us at hello@whatthefoxtrot.com and we will delete it.
Changes to this policy
We may update this Privacy Policy from time to time as our practices change or as required by law. When we do, we'll update the "Last updated" date at the top of this page. For significant changes, we'll notify you by email if we have your address on file.
We recommend you review this page periodically. Your continued use of our website after any changes means you accept the updated policy.
How to contact us
Questions about this Privacy Policy or how we handle your information? The fastest way to reach us is by email:
We respond to privacy-related requests within 30 days. What the Foxtrot is operated by SyntriqIQ LLC, a Georgia limited liability company based in Suwanee, Georgia.
This privacy policy is provided in good faith and reflects our actual practices. It is not legal advice. If you have specific legal questions about how this policy applies to your situation, please consult an attorney.