Step 2 of 2 — Creative brief

Let's make something
people notice.

Tell me about your business, your customer, and what you want this to do. The creative idea is my job. If you're not sure about an answer, say so and move on.

About 3 minutes
Haven't signed yet? Pick your package and sign first — it takes two minutes, and the invoice comes from that.

What are we making?

This decides how much I need to ask you.
Every video comes in all three formats at no extra charge. Tell me which one matters most and I build for that first, then adapt the other two from it. On a monthly plan this is your default; you can change it video by video.
Your own voice: record about two minutes of yourself talking naturally (a phone voice memo is fine) and drop it in the upload folder. Custom jingle: tell me below the feel you want and any words it must include, like your business name or tagline.

About you

Just enough to match this to your agreement.
This changes who the video is built to reach.

The business

Say it the way you'd say it to a neighbour, not the way it sounds in an ad.
Age, area, homeowner or business, what they're trying to solve. Whatever you know.
This is where the hook comes from, so it's worth a minute.

This project

Every decision I make gets pointed at this answer.

How it should feel

Knowing what you hate is often more useful than knowing what you like.
A few more because this is ongoing or larger work. Everything here is optional, but the more you give me, the more consistent the whole run will be.

The fuller picture

Sound

Half of a video is what it sounds like, and nobody ever tells me.

Brand and legal

A paid ad and an organic post are not built the same way.

Send me your stuff

Send more than you think I need. Don't spend an hour deciding what's good enough — give me the raw material and I'll find what has potential.
Logo PNG with a transparent background, SVG, or the highest resolution you have. Photos & video The business · products · your team · equipment or vehicles · finished projects · the location · before and afters. Phone footage is fine. Old commercials, drone shots, job sites, anything at all. Print & brand Brochures, flyers, menus, business cards, past ads, brand colours, fonts or guidelines if you have them.

I'll email you an upload link as soon as this comes through.

Last one

This box has produced more good ideas than every other question combined.

I read every one of these personally. You'll hear from me within one business day.

Got it. 🦊

That's everything I need to start. I'll come back within one business day — and if anything in here sparks a question, I'll just ask.